1.
Dikčius V, Ilciukiene S. National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention. OMEE [Internet]. 2021 May 20 [cited 2025 Apr. 20];12(1):160-77. Available from: https://www.zurnalai.vu.lt/omee/article/view/22991