Sundström, Malin, and Anita Radon. “Utilizing the Concept of Convenience As a Business Opportunity in Emerging Markets”. Organizations and Markets in Emerging Economies 6, no. 2 (December 30, 2016): 7–21. Accessed April 21, 2025. https://www.zurnalai.vu.lt/omee/article/view/14219.