OZRETIC-DOSEN, Durdana; BRLIC, Marta; KOMARAC, Tanja. Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions. Organizations and Markets in Emerging Economies, [S. l.], v. 9, n. 1, p. 135–153, 2018. DOI: 10.15388/omee.2018.10.00008. Disponível em: https://www.zurnalai.vu.lt/omee/article/view/14181. Acesso em: 21 apr. 2025.