KRIKŠČIŪNIENĖ, Dalia. Marketing Control by the Method of Balanced Scorecard. Ekonomika, [S. l.], v. 52, p. 36–50, 2000. DOI: 10.15388/Ekon.2000.16911. Disponível em: https://www.zurnalai.vu.lt/ekonomika/article/view/16911. Acesso em: 19 apr. 2025.